Superdry & Co

This summer we had the pleasure of working alongside Boardmasters Festival to integrate Superdry into one of their existing venues that we designed in 2025, Surf Club 81.

Alongside producing the stage, we collaborated with both teams to deliver bespoke production elements for Superdry including branded photo opportunities, light boxes, a custom bar, and lots more! We also programmed the music throughout the event, with performing artists gifted Superdry clothing to wear on stage.

The partnership generated thousands of views online and drove on-site retail sales, with Superdry set to return in 2027 with even bigger plans.

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